Two Rivers Marketing

Products And Services

• Market Research

  We conduct surveys, interview customers, and gather information and insights to help build a knowledge-based foundation for decision-making.

  Link: Market Research

• Brand Strategy

  We help you clarify your brand attributes — what you stand for, how you want to differentiate, and how you need to change to become the brand you want to be.

  Link: Brand Strategy

• Annual Planning

  We provide strategy, guidance, and ideas to help steer your marketing efforts in the short and long term.

  Link: Annual Planning

• Messaging and Positioning

  We position your brand effectively by determining the messages that deeply connect to each audience, based on your brand strategy.

  Link: Messaging and Positioning

• Data Analytics

  We standardize, clean, organize, and analyze your data to deliver timely reporting, actionable insights, or data-driven forecasts.

  Link: Data Analytics

• Reporting and Data Visualization

  We make the data make sense — developing shareable, easy-to-understand data visualizations of what is happening with your marketing communications efforts across multiple channels.

  Link: Reporting and Data Visualization

• Creative Design and Concepting

  We concept and execute integrated marketing campaigns that build brand relevance, transform customer relationships, and drive revenue

  Link: Creative Design and Concepting

• Branding

  We bring your brand to life through positioning, personality and voice, product naming, logo design and identity development.

  Link: Branding

• Video Production

  Our in-house team concepts, shoots, edits, and crafts motion graphics to create compelling video content.

  Link: Video Production

• Art Direction

  Our graphic designers represent your brand visually and consistently through everything from digital, print, and video to tradeshow and environmental design.

  Link: Art Direction

• Copywriting and Technical Writing

  Our talented writers tell your unique story with words that connect with your customer and motivate them to take action.

  Link: Copywriting and Technical Writing

• Content Strategy and Planning

  We define your goals, then strategically deploy content as a business asset that connects to your audience in a relevant and compelling way.

  Link: Content Strategy and Planning

• Audience Research

  We take a deep dive into your core audience’s needs, motivations, and challenges to get the full picture. Their identity — who they are; their behavior — what they do; their mindset — how they think; and their needs — what they want.

  Link: Audience Research

• Content Research

  We audit the content you already own, and identify the gaps and opportunities.

  Link: Content Research

• Competitive Benchmarking

  We identify where you are competitively positioned from a content and channel standpoint, and find opportunities for differentiation.

  Link: Competitive Benchmarking

• Content Creation & Distribution

  We develop research-based content that’s relevant and useful to your audience — in its format and how it's served up as paid, earned, shared, or owned media.

  Link: Content Creation & Distribution

• Journey Mapping

  We map out the steps between the customer expressing a need and purchasing your product — then zero in on what will move them forward.

  Link: Journey Mapping

• Content Governance

  We ensure strategic long-term management of your content — from creating, publishing, and updating it to retiring it.

  Link: Content Governance

• Content Measurement

  We evaluate and measure your content’s reach, engagement, and conversions and define what success looks like.

  Link: Content Measurement

• Digital Strategy

  We develop fully integrated digital solutions designed to ensure a relevant, connected experience that brings value throughout all points of the customer’s journey with your brand.

  Link: Digital Strategy

• UX Design

  We methodically approach UX design to find the right balance between business objectives and user needs. We engage our clients throughout the process while leveraging proven techniques designed to ensure a scalable, forward-looking outcome.

  Link: UX Design

• Website Developement

  Our approach to development is iterative and user-centric. We believe in continuous optimization driven by data — including user research and industry insights. We create solutions that are mobile-first, employing responsive design for everything from email to landing pages and website development.

  Link: Website Developement

• Social Media Strategy and Management

  Expand your reach with authentic, content-first social media strategies and campaigns that turn brand awareness into brand loyalty. We can help you manage your social media efforts from top to bottom with our comprehensive social media services, which include social media strategy, content planning, content development, channel moderation, campaign management, social media advertising, competitive analysis and more to help you create meaningful and lasting connections with your customers.

  Link: Social Media Strategy and Management

• Email Marketing

  We help our clients design segmented email marketing programs with focused, relevant messaging and measurable results. Leveraging best practices and industry-leading tools, we guide our clients through strategy, design, development, and deployment.

  Link: Email Marketing

• Local SEO and Listing Management

  We help you attract more customers while creating a consistent and strategic brand presence online, even if you don't have a brick and mortar building. Our programs allow you to manage your listings across the digital landscape — including 200+ websites — in one easy-to-use platform.

  Link: Local SEO and Listing Management

• Lead Generation

  Our approach to lead generation is integrated and holistic. It scales to fit your needs and aligns with your customer’s journey — leveraging customer insights, technology, and media to deliver qualified leads.

  Link: Lead Generation

• CRM and Marketing Automation

  With the power of marketing automation, we'll help you leverage your CRM data to design strategic demand generation programs that support lead management and enhance sales and marketing team alignment to increase marketing ROI.

  Link: CRM and Marketing Automation

• SEO and SEM

  Our data-driven SEO and SEM strategies get your brand in front of the right customers at the right time when they are actively searching online. Our integrated approach to search engine marketing ensures seamless experiences across paid and organic search engine results to increase brand awareness and drive website traffic and conversions.

  Link: SEO and SEM

• Media Strategy

  We identify the most effective and efficient media mix and communication touchpoints to reach critical audiences at the right time and achieve campaign objectives.

  Link: Media Strategy

• Media Planning and Buying

  We execute your media strategy by negotiating the most efficient paid media placements to maximize your marketing investments. Then we monitor and maintain all your media buys, including billing reconciliation and budget management.

  Link: Media Planning and Buying

• Media Analysis and Reporting

  Besides monitoring media delivery to ensure all is going as planned and optimizing campaigns based upon performance analysis, we go above and beyond to identify creative and media optimization opportunities and uncover audience insights for future planning.

  Link: Media Analysis and Reporting

• Programmatic Advertising

  We are experts at buying online advertising using data to segment audiences — so you only pay for ads delivered to the right people at the right time.

  Link: Programmatic Advertising

• Channel Marketing Programs

  We’re specialists in co-op management strategy and administration. We make it effortless for you, delivering dealer program support with white glove service — including dealer consultations and marketing guidance.

  Link: Channel Marketing Programs

• Dealer Service and Support

  We are the experts at developing brand-compliant materials that equip your dealers to close the sale — including dealer websites, search engine optimization, local SEO and listings, email campaigns, direct mail campaigns, social media support, traditional advertising, and training programs.

  Link: Dealer Service and Support

• 2RM Channel Marketing Studio

  We help your brand’s sales channels succeed with our proprietary 2RM Channel Marketing Studio, an easy-to-use tool for creating a customized co-op program — including co-op claims administration and fund management, custom marketing requests, and participation measurement and reporting.

  Link: 2RM Channel Marketing Studio

• Content and Strategy Planning

  Because we understand your business, we help communicate your objectives so they help move the needle from brand relevance to sales revenue.

  Link: Content and Strategy Planning

• Measurement

  Our approach is to measure results across the entire spectrum of output, outtakes, and outcomes to understand the real contributions to your success.

  Link: Measurement

• Media Relations

  We establish relationships to get on a first-name basis with publications that focus on your market. We also leverage your corporate messaging to make it applicable to broader audiences and mainstream media.

  Link: Media Relations

• Event Planning

  We bring your brand, theme, and messaging to life at events to create a memorable experience, brand affinity, and sales impact.

  Link: Event Planning

• Influencer Management

  We identify key influencers that are relevant to your brand, manage these partnerships, and tap into their channels and audiences.

  Link: Influencer Management

• Stakeholder Communications

  We understand the needs of all your external audiences — including employees and dealers — in order to communicate with them effectively and move your business forward.

  Link: Stakeholder Communications

• Community Relations

  We put boots on the ground to position your brand strategically — helping you recruit talent, build on corporate social responsibility initiatives, and elevate your company image with an important target audience.

  Link: Community Relations

• Executive Positioning

  We’re experts at helping your leaders connect with their audience and effectively articulate business strategies and objectives to employees, dealers, customers, and the media. We assist with media training, speech writing, and presentation development.

  Link: Executive Positioning

• Writing and Content Development

  In B2B marketing, you can’t fake technical knowledge. We speak your customers’ language with deep understanding to create content that connects, resonates, and drives action.

  Link: Writing and Content Development